Diwali Celebrations: Light up the sky!
Diwali Celebrations: Light up the sky!
Diwali Celebrations: Light up the sky!
Ignite the night and let the sky dance - spread the sparkle and share the magic of Diwali!
Ignite the night and let the sky dance - spread the sparkle and share the magic of Diwali!
Ignite the night and let the sky dance - spread the sparkle and share the magic of Diwali!
Client
Client
Snap Inc.
Year
2024
Services
AR Effects
,
Development
,
Spatial Computing
The mission
The mission
India is the land of grand celebrations and timeless traditions, and Diwali takes the crown as the most dazzling of them all! Families gather to feast on sweets, light up the night with diyas, and let fireworks do the talking.
This Diwali, we joined hands with Snap India to craft a sky-high spectacle—an experience brimming with playful, magical visuals that unveil a surprise when users point their phones at the stars.
India is the land of grand celebrations and timeless traditions, and Diwali takes the crown as the most dazzling of them all! Families gather to feast on sweets, light up the night with diyas, and let fireworks do the talking.
This Diwali, we joined hands with Snap India to craft a sky-high spectacle—an experience brimming with playful, magical visuals that unveil a surprise when users point their phones at the stars.
The mission
India is the land of grand celebrations and timeless traditions, and Diwali takes the crown as the most dazzling of them all! Families gather to feast on sweets, light up the night with diyas, and let fireworks do the talking.
This Diwali, we joined hands with Snap India to craft a sky-high spectacle—an experience brimming with playful, magical visuals that unveil a surprise when users point their phones at the stars.
The process
The process
At Kupa Creative, we’re pros at keeping the clock on our side, streamlining workflows, and nailing tight timelines. With the power of AI-driven tools, we created textured 3D models in record time, cutting production hours drastically.
Our brilliant animators brought life into the 3D models, breathing life into every asset with playful, dynamic motion that makes the AR lens an eye candy.
At Kupa Creative, we’re pros at keeping the clock on our side, streamlining workflows, and nailing tight timelines. With the power of AI-driven tools, we created textured 3D models in record time, cutting production hours drastically.
Our brilliant animators brought life into the 3D models, breathing life into every asset with playful, dynamic motion that makes the AR lens an eye candy.
The results
The results
The lens quickly became a fan favorite on Snapchat, racking up over 1 million views! Its success didn’t stop there—it stole the spotlight beyond Snap, landing features on APB Live and Deccan Herald.
https://www.deccanchronicle.com/technology/light-diyas-launch-rockets-watch-skies-light-up-on-snapchat-1834406
https://news.abplive.com/technology/diwali-2024-snapchat-brings-3-new-ar-lenses-to-celebrate-the-festival-of-lights-here-s-how-to-use-1728179
The lens quickly became a fan favorite on Snapchat, racking up over 1 million views! Its success didn’t stop there—it stole the spotlight beyond Snap, landing features on APB Live and Deccan Herald.
https://www.deccanchronicle.com/technology/light-diyas-launch-rockets-watch-skies-light-up-on-snapchat-1834406
https://news.abplive.com/technology/diwali-2024-snapchat-brings-3-new-ar-lenses-to-celebrate-the-festival-of-lights-here-s-how-to-use-1728179
We've worked with:
We've worked with:
We've worked with:
We've worked with:
What’s next?
What’s next?
What’s next?
Get lost in a spooky AR maze with Cadbury’s Choclair—frights, fun, and sweet rewards await!
AR Effects
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Spatial Computing
Get lost in a spooky AR maze with Cadbury’s Choclair—frights, fun, and sweet rewards await!
AR Effects
Development
Spatial Computing
Get lost in a spooky AR maze with Cadbury’s Choclair—frights, fun, and sweet rewards await!
AR Effects
Development
Spatial Computing