Sprint with NatWest: Innovative AR Game for Paris 2024 Olympics
Sprint with NatWest: Innovative AR Game for Paris 2024 Olympics
Sprint with NatWest: Innovative AR Game for Paris 2024 Olympics
Lace up and sprint into the excitement of Paris 2024 with NatWest and Team GB through a gamified AR runner effect!
Lace up and sprint into the excitement of Paris 2024 with NatWest and Team GB through a gamified AR runner effect!
Lace up and sprint into the excitement of Paris 2024 with NatWest and Team GB through a gamified AR runner effect!
Client
Client
NatWest
Year
2024
Services
AR Effects
,
Development
,
Spatial Computing
The mission
The mission
In partnership with Simone Creative Digital Studio, we developed an immersive gamified AR experience for NatWest, in collaboration with Team GB. As a key element of an integrated campaign for the Paris 2024 Olympics, this dynamic activation is crafted to captivate audiences and ignite excitement among spectators, seamlessly blending the thrill of the Games with cutting-edge technology.
In partnership with Simone Creative Digital Studio, we developed an immersive gamified AR experience for NatWest, in collaboration with Team GB. As a key element of an integrated campaign for the Paris 2024 Olympics, this dynamic activation is crafted to captivate audiences and ignite excitement among spectators, seamlessly blending the thrill of the Games with cutting-edge technology.
The mission
In partnership with Simone Creative Digital Studio, we developed an immersive gamified AR experience for NatWest, in collaboration with Team GB. As a key element of an integrated campaign for the Paris 2024 Olympics, this dynamic activation is crafted to captivate audiences and ignite excitement among spectators, seamlessly blending the thrill of the Games with cutting-edge technology.
The process
The process
We crafted an exhilarating endless runner game where players can step into the shoes of either a male or female character, racing against time to collect medals that boost their score. As they dash through the vibrant track, they’ll encounter croissants that extend their countdown and hurdles that challenge their pace. The journey unfolds against the breathtaking backdrop of Paris, with the Arc de Triomphe, Notre Dame Cathedral, and the iconic Eiffel Tower setting the stage for an exciting experience!
We crafted an exhilarating endless runner game where players can step into the shoes of either a male or female character, racing against time to collect medals that boost their score. As they dash through the vibrant track, they’ll encounter croissants that extend their countdown and hurdles that challenge their pace. The journey unfolds against the breathtaking backdrop of Paris, with the Arc de Triomphe, Notre Dame Cathedral, and the iconic Eiffel Tower setting the stage for an exciting experience!
The results
The results
In an impressive feat of creativity and efficiency, our team delivered a stunning 3D experience in under two weeks, perfectly timed for the Paris 2024 Olympics.
In an impressive feat of creativity and efficiency, our team delivered a stunning 3D experience in under two weeks, perfectly timed for the Paris 2024 Olympics.
We've worked with:
We've worked with:
We've worked with:
We've worked with:
What’s next?
What’s next?
What’s next?
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
AR Effects
Development
Spatial Computing
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
AR Effects
Development
Spatial Computing
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
AR Effects
Development
Spatial Computing