Shopping with Lenskart: Innovative AR Try-On Experience
Shopping with Lenskart: Innovative AR Try-On Experience
Shopping with Lenskart: Innovative AR Try-On Experience
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
Transforming ads using virtual eyewear try-on and interactive features, with in an incredible 92% open rate.
Client
Client
Lenskart
Year
2023
Services
AR Effects
,
Development
,
Spatial Computing
The mission
The mission
We collaborated with Meta and Lenskart to create a high-quality virtual try-on experience for eyewear users. Lenskart, the top online retailer for prescription glasses and frames in India, sought to extend their virtual try-on capabilities to social platforms like Instagram & Facebook.
We collaborated with Meta and Lenskart to create a high-quality virtual try-on experience for eyewear users. Lenskart, the top online retailer for prescription glasses and frames in India, sought to extend their virtual try-on capabilities to social platforms like Instagram & Facebook.
The mission
We collaborated with Meta and Lenskart to create a high-quality virtual try-on experience for eyewear users. Lenskart, the top online retailer for prescription glasses and frames in India, sought to extend their virtual try-on capabilities to social platforms like Instagram & Facebook.
The process
The process
We designed five premium glasses models, allowing users to zoom in for detailed inspections of frame features. Users can try these frames on their faces and switch to a 360-degree mode to view them from all angles. Tapping on hotspots enables users to zoom in for closer looks at specific details of the eyewear. Additionally, we developed a complementary back-camera feature within the same experience, allowing users to see the world through the lens of the eyewear and understand how it impacts light and color, enhancing their understanding of the eyewear's functionality.
We designed five premium glasses models, allowing users to zoom in for detailed inspections of frame features. Users can try these frames on their faces and switch to a 360-degree mode to view them from all angles. Tapping on hotspots enables users to zoom in for closer looks at specific details of the eyewear. Additionally, we developed a complementary back-camera feature within the same experience, allowing users to see the world through the lens of the eyewear and understand how it impacts light and color, enhancing their understanding of the eyewear's functionality.
The results
The results
At the end of the campaign, we achieved an incredible 92% open rate on the experience. This effectively educated users on the new eyewear collection and showcased the utilitarian aspect, allowing users to check the fit and finish.
At the end of the campaign, we achieved an incredible 92% open rate on the experience. This effectively educated users on the new eyewear collection and showcased the utilitarian aspect, allowing users to check the fit and finish.
We've worked with:
We've worked with:
We've worked with:
We've worked with:
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
AR Effects
Development
Spatial Computing
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
AR Effects
Development
Spatial Computing
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
AR Effects
Development
Spatial Computing