Dodecagon: The game that broke beyond the boundary.
Dodecagon: The game that broke beyond the boundary.
Dodecagon: The game that broke beyond the boundary.
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
Meet the fan favourite gamified experience on Instagram with over 1.5+ Billion organic Impressions!
Client
Client
Kupa
Year
2022
Services
AR Effects
,
Development
,
Spatial Computing
The mission
The mission
To create an innovative and engaging Instagram AR experience that allows users to express their creativity uniquely by drawing with their nose, resulting in dynamic and shareable patterns.
To create an innovative and engaging Instagram AR experience that allows users to express their creativity uniquely by drawing with their nose, resulting in dynamic and shareable patterns.
The mission
To create an innovative and engaging Instagram AR experience that allows users to express their creativity uniquely by drawing with their nose, resulting in dynamic and shareable patterns.
The process
The process
Inspired by the childhood memory of cutting folded newspapers to create beautiful patterns, we conceptualized using head tracking to follow nose movements, enabling users to draw patterns in a novel way.
The AR effect replicates the user-drawn pattern 12 times in a circular path, with each adjacent pattern being an inverted copy of the original. Implementing advanced head tracking technology ensured accurate capture of nose movements, making each user's interaction unique and personalized.
Inspired by the childhood memory of cutting folded newspapers to create beautiful patterns, we conceptualized using head tracking to follow nose movements, enabling users to draw patterns in a novel way.
The AR effect replicates the user-drawn pattern 12 times in a circular path, with each adjacent pattern being an inverted copy of the original. Implementing advanced head tracking technology ensured accurate capture of nose movements, making each user's interaction unique and personalized.
The results
The results
At the end of the campaign, Dodecagon achieved close to a billion impressions worldwide. Users spent an average of 13 seconds out of a 15-second journey on the effect, demonstrating strong engagement.
The unique and dynamic nature of the patterns generated led to high shareability on Instagram and Facebook. The experience enabled users to creatively express themselves in a fun and engaging way, contributing to its viral popularity.
At the end of the campaign, Dodecagon achieved close to a billion impressions worldwide. Users spent an average of 13 seconds out of a 15-second journey on the effect, demonstrating strong engagement.
The unique and dynamic nature of the patterns generated led to high shareability on Instagram and Facebook. The experience enabled users to creatively express themselves in a fun and engaging way, contributing to its viral popularity.
We've worked with:
We've worked with:
We've worked with:
We've worked with:
What’s next?
What’s next?
What’s next?
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
AR Effects
Development
Spatial Computing
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
AR Effects
Development
Spatial Computing
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
AR Effects
Development
Spatial Computing