Scan Smart: First of a kind digital activation for massive audiences.
Scan Smart: First of a kind digital activation for massive audiences.
Scan Smart: First of a kind digital activation for massive audiences.
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
Client
Client
boAt
Year
2023
Services
AR Effects
,
Development
,
Spatial Computing
The mission
The mission
India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.
India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.
The mission
India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.
The process
The process
Creating a large-scale AR effect required extensive on-site testing and optimizations to work perfectly across different elevations of the stadium's seating arrangement. We spent considerable time ensuring that each virtual element matched the circumference of the cricket field and that the lighting was synchronized with the environment.
Creating a large-scale AR effect required extensive on-site testing and optimizations to work perfectly across different elevations of the stadium's seating arrangement. We spent considerable time ensuring that each virtual element matched the circumference of the cricket field and that the lighting was synchronized with the environment.
The results
The results
With a live audience of 40,000 spectators during the match, each attendee could access the AR effect through a QR code on their seats, enabling them to activate the immersive experience instantly. We achieved an impressive 73% open rate!
With a live audience of 40,000 spectators during the match, each attendee could access the AR effect through a QR code on their seats, enabling them to activate the immersive experience instantly. We achieved an impressive 73% open rate!
We've worked with:
We've worked with:
We've worked with:
We've worked with:
What’s next?
What’s next?
What’s next?
Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!
AR Effects
Development
Spatial Computing
Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!
AR Effects
Development
Spatial Computing
Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!
AR Effects
Development
Spatial Computing