Scan Smart: First of a kind digital activation for massive audiences.

Scan Smart: First of a kind digital activation for massive audiences.

Scan Smart: First of a kind digital activation for massive audiences.

Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.

Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.
Unveiling the future of wearables to 40,000 cricket fans with a first-of-its-kind large-scale experience in India.

Client

Client

boAt

Year

2023

Services

AR Effects

,

Development

,

Spatial Computing

The mission

The mission

India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.

India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.

The mission

India's leading homegrown electronics brand renowned for its innovative products and unparalleled success, has been at the forefront of technological advancements. Our partnership with boAt and Meta resulted in a groundbreaking AR experience that had never been seen before. We transformed an entire stadium, splitting it into two to unveil a lineup of three new smartwatches launched by boAt.

The process

The process

Creating a large-scale AR effect required extensive on-site testing and optimizations to work perfectly across different elevations of the stadium's seating arrangement. We spent considerable time ensuring that each virtual element matched the circumference of the cricket field and that the lighting was synchronized with the environment.

Creating a large-scale AR effect required extensive on-site testing and optimizations to work perfectly across different elevations of the stadium's seating arrangement. We spent considerable time ensuring that each virtual element matched the circumference of the cricket field and that the lighting was synchronized with the environment.

The results

The results

With a live audience of 40,000 spectators during the match, each attendee could access the AR effect through a QR code on their seats, enabling them to activate the immersive experience instantly. We achieved an impressive 73% open rate!

With a live audience of 40,000 spectators during the match, each attendee could access the AR effect through a QR code on their seats, enabling them to activate the immersive experience instantly. We achieved an impressive 73% open rate!

We've worked with:

It begins here

Get in touch with us to start a collaborative journey right at the intersection of art & immersive tech.

Contact

contact@kupacreative.com

Copyright © 2024 Kupa Creative. All rights reserved.

We've worked with:

It begins here

Get in touch with us to start a collaborative journey right at the intersection of art & immersive tech.

Contact

contact@kupacreative.com

Copyright © 2024 Kupa Creative. All rights reserved.

We've worked with:

It begins here

Get in touch with us to start a collaborative journey right at the intersection of art & immersive tech.

Contact

contact@kupacreative.com

Copyright © 2024 Kupa Creative. All rights reserved.

We've worked with:

It begins here

Get in touch with us to start a collaborative journey right at the intersection of art & immersive tech.

Contact

contact@kupacreative.com

Copyright © 2024 Kupa Creative. All rights reserved.

What’s next?

What’s next?

What’s next?

Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!

AR Effects

Development

Spatial Computing

Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!

AR Effects

Development

Spatial Computing

Elevating India's Creators Day with six spectacular experiences: A stunning AR Tribute to tradition and culture!

AR Effects

Development

Spatial Computing